Anishka Jannu Week 14 - Memory in Data Protection

When computers and companies save your data and your passwords, their systems memorize information about you. This automatic process causes companies to gain access to important information about the consumers. Although the companies have been authorized to save customers’ information, many people are often not aware of where their information goes.


Significant details such as one’s birth date, email address, and residential information is often stored on these websites. If a consumer is forced to share their private information, they should be aware of the company’s privacy protections and data policies. Sometimes, the company may get hacked and lose control of the data in their databases. When this occurs, it is crucial for consumers to change their passwords and reach out with the company to figure out what actions they can take to prevent further damage. 


When a customer shares their data with the company, they are giving the company power over their personal information. An article stated that companies "sell personal information to a third party [to] create targeted ads" (Freedman). This has led many schools and academic centers to create Internet safety courses to ensure that their students are informed about the uncertainty of sharing personal information online. These changes in societal norms are an indication of how society has significantly transformed over the past few years because of technological advances. 


Technological advances are not necessarily beneficial to society. This is visible in data breaches. The progress of data saving inventions has caused people’s data to become more susceptible to having their information stolen or misused. In addition, the advancements in the field of artificial intelligence has allowed people to create novel images of people using photos from the Internet. This permits robots on the Internet to assume someone else’s character and present themselves as another person. These pictures are extremely dangerous because it can he hard to distinguish the reality from computer generated images. As technology advances, it is important to become more informed and prepared. 

Image Credit: https://clario.co/blog/which-company-uses-most-data/

Freedman, Max. “Businesses Are Collecting Data. How Are They Using It?” Business News Daily, 20 Oct. 2023, www.businessnewsdaily.com/10625-businesses-collecting-data.html.

Comments

  1. Hey Anishka, I agree with your statement that the majority of our information is stored in some database on the internet and it makes us more susceptible to cyber attacks such as viruses or trojans. In many cases people will accept many “terms of services” without reading it. While it is long and unnecessary, people click agree and move on with their lives without knowing how it might have added more data. While harmless at first, in large data breaches like the one that happened with Activision and CAM4, it can affect people in the long run. However the protection of this data has become more and more advanced and as people find better ways to protect their data online, the stored data can be more helpful. Like you’ve mentioned, targeted ads often are a psychological strategy used to cater products to the right audience. Targeted algorithms often can help us if we need them. For instance, while doing research on a unit for Biology. I asked my friend a question about evolution and he told me to search it up. After typing “how” the question I needed was the first result that showed up. Even though it may seem concerning, with proper protection people can use this to be more efficient when it comes to getting their work done and find entertainment easier as their search will be catered towards them.

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  2. Hi Anishka. I enjoyed reading your article, as you viewed our topic about memory through a different lens. Storing data online always comes with its potential drawbacks, as data leaks or getting hacked are likely possibilities, regardless of how secure a data storage platform says it is. I agree that our society has changed due to the advances since there is more education about online safety, and people are taking more precautions when it comes to sharing private information online. These precautions can serve to negate the negative aspects of technology, as we can be more conscious of our decisions and of what happens to the data we share online. Often, the mistakes we make online are due to us not knowing how to properly deal with those situations, resulting in something that could possibly harm our privacy. I like how you included multiple aspects of new tech developments, such as artificial intelligence, to fully address the situation, and it increased the impact of your article, which was overall very engaging to read.

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  3. Hello, Anishka Regarding the hazards to cybersecurity posed by the omnipresent storage of personal data online, I agree with your points. People frequently accept terms of service agreements without fully understanding the implications, which leaves them vulnerable to cyberattacks for example, I was reading about how TikTok's terms and condition which included access to videos and recordings. This led to multiple people online being shocked by the fact that there was access to these documents. This is worrying. However, there is hope for reducing these dangers thanks to developments in data protection technologies. Your illustration of how customized information and effective research are made possible by targeted algorithms highlights the potential advantages of these developments when applied appropriately. Overall, your observations emphasize how crucial it is to maintain awareness of online privacy issues while simultaneously appreciating the possible benefits of technological advancement.

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